Customer #4+#5+#6 Flashcards
A plan for positive action
Strategy
Finding a recognizable direction to focus on. More specifically, it is the establishment of specific customer service goals
Planning
Made up of the networks of people, physical facilitates, and information that support the production of customer service
Infrastructure
Composed of the values, beliefs, and norms shared by a group of people
Culture
Require a high level of customer interaction
High-touch customers
Expect a low level of customer interaction
Low-touch customers
Refers to the customer’s usage and payment patterns
Consumption
Dividing customers into groups with similar characteristics
Market Segmentation
When customers participate in providing at least a part of their own customer service
Coproduction
Customers using systems in place to meet their own service needs at a level that results in satisfaction
Self-Sufficiency
Any set of procedures that contributes to the completion of customer service
Customer Service System
To enable or permit customer service providers to make a range of decisions to assist their customers
Empowerment
The means by which the organization will fulfill its purpose
Mission
The reason for an organization’s existence
Purpose
The process in which information, ideas, and understanding are shared between two (or more) people
Communication
The process of gathering information; building a historical database; and developing an understanding of current, potential, and lapsed customers
Customer Intelligence
Allowing our eyes to make visual contact with someone else’s eyes
Eye contact
The ability to hear and understand what the speaker is saying
Listening
Tone and inflection of voice, facial expressions, posture, and eyes contact. Can contradict the message conveyed though another method of communication
Nonverbal Expression
The highs and lows of the voice
Pitch
The ability to look at and comprehend the written word
Reading
Cultivating a lasting and mutually beneficial connection with customers
Relationship Marketing
Speaking, using words and terminology that others can comprehend
Talking
A variation in the pitch, timing, or loudness of the voice
Voice Inflection