Customer #1+#2+#3 Flashcards
customer service
anything we do for the customer that enhances (förbättrar) the customer experience
customer satisfaction
the customer’s overall feeling of contentment (belåtenhet) with a customer interaction
external customers
the customers we do business with outside our organization
internal customers
the people we work with throughout out organization
customer attributes (kännetecken)
characteristics that allow customers to be categorized according to demographic, psychographic, or information
demographic information
characteristics like age, income, material, status, education, stage in the family life cycle, home ownership, sex ZIP code, occupation, household size, mobility patterns, ethnic background, and religion
psychographic information
lifestyles, modes of living, needs, notices, attitudes, reference groups, culture, social class, family influences, hobbies, political affiliation, and so on
firmographic information
characteristics about a company such as how many employees they have; the kind of business they are in; whether they are retail, wholesale, or a service provider; their hours of operation; and son on
perception
the way that we see something based on our experience
expectations
our personal vision of the result that will come from our experience
primary expectations
the customer’s most basic requirements of an interaction
secondary expectations
expectations based on our precious experiences that are enhancements to our primary expectations
scope of influence
our ability to influence others based on our perceptions or experiences
reputation management
the process of identifying how a company is perceived and establishing an action plan to correct, maintain, or enhance the company’s reputation
credibility
made up of the combination of our current knowledge, reputation, and professionalism