Cuppcar Flashcards
How does cuppcar Define value
- Who they are creating value for - OEM and customers
- They provide retail services
- Positive customer experience
How do they create value?
This is all being done for the customers
- On-going relationships
- Expert knowledge and services
Returning customers
Deliver value
-Assisting at every stage of the acquisition
- Advise and assist customers
- Online
Creating residual value
-High volume of new and users cards
Maximise profit from future opportunities and services offered
Selling new cars generates sales incentives
How do they maximise Sales
- Good presentations
- Expertise
- Strong customers care and follow up
- Discounts
- Available invetory
- Data anayltics
How many dealerships
214
How many staff members
25000
When was it founded
1964
When was it listed
1998
What services are provided
- Finance and Insurance systems
- Parts and Services
- Sales of new cars
Pricing strategy
-Discount against the MRRP, priced below competitors
Inventory
- We have a system which has list of all new cast that held in the company- The whole company has acces
- If we dont have certain car lead time could take longers as all factories are placed abraod
How cuppcar generate additional Revenue
- Presentation
- All queries dealt with in one day
- Smart
-Aware of all promos and - Customer care
-Reach out to customers
-Services
-Complains being dealt with
How is customer experience changing
-Most customer research want they want before hand - already know what they want
-Purchase online
-Customers are will drive to get a good offers
- Prefer the dealership to be reliable
What the average cost of New cars in Wellend
20000
What is the average cost of use cars in Wellend
16000
What is the gross Margin in Wellend on used cars
16.25%
What is the average gross profit margin on NEW car inc manufactures bonuses
12%
What margins are set by manufacutres on new cars
- 2/3% of basic models
2.10% on Luxury brands
Insufficient to cover over heads
What is total % of cuppcar revenues coming from cars
76%
What is % of profit coming from cars
44%
What is the margin on new cars
13.7% (slightly higher)
What is the margin on used cars
19.2% (Higher than industry)
Finance and Services
Offer 84% of profit margin