Culture Bias Flashcards
Psychologists seek universality but bias may be inevitable
Many critics argue that although psychology may claim to have unearthed truths about people all over the world (universality), in reality, findings from studies only applie to particular groups of people who were studied
e.g culture bias
Universality assumed for results for Western research
Researcher have wrongly assumed the findings from studies in Western cultures can be applied all over the world
If the norm of standard for a particular behaviour is judged only from the standpoint of one particular culture then any cultural difference in behaviour will inevitably be seen as ‘abornal’, ‘inferior’ or unusual (culture bias)
Example of
universality assumed for results of Western research
Studies in coformity (Asch) and obedience (Milgram) revealed very different results when they were replicated in parts of the world outside of US
What is ethnocentrism?
Seeing things from point of view of ourseleves and social group
Evaluating other groups of people using the standard and custom of one’s own culture
Example of ethocentrism
-Strange Situation
Ainsworth(1970) has been criticised as reflecting only the norms and values of American culture in attachment research
She identified the key defining variable fo attachment as the child’s experience of anxiety on separation. She suggested the ideal/secure attachment was the infant showing moderate distress when left alone by the mother figure
Lead to misintrepreation of child-rearing practice in toher countries which deivated from American norm
e.g German mothers seen as cold and rejected rather than encourgaing independence in their children
Strange Situation relevaed as inappropraite measure of attachment type of non-US children
Referring to both individuals and collectivist cultures, explain why findings from one culture may not apply to another
Individualist culture comes from the important based on indivdualist achievement - Western countires
Collectivist culture in which it has emphasis on social group - non-western countries
e.g differences of politics in America (domracy - people vote for person in charge) and China (communism - no choice)
How do ethocentric bias occur?
When a bias in which a culture occurs where a culture is judged and assessed in terms of another culture
What can ethnocentrism bias lead to?
Lead to a disorted biew of their differences
(most of research conducted in North America)
All behaviour and research into human behaviour then generalised to non-Western countries
What is etic?
Study of culture from a perspective of another culture
How can etic lead to cultural bias?
Studying Eastern cultures from a Western range can cause a disorted view and reduce validity of findings
utilises generalisability in wrong way can lead to predjuce
age,gender, race,religion - all different in cultures
What is the emic approach?
Referring to the investigation of a culture within a culture itself
Why does emic approach have high ecological validity?
e.g European society seen from European view
Its findings are less likely to be disorted or caused by a mismatch of culture of researcher and culture being investigated
Give an example of research using etic approach that has led to bias and explain how an emic approach has been used to solve this problem:
- Ainsworth Strange Situation
- America - high insecure avoidant
- China - high insecure resistant
- common - secure attachment
- Japan - high insecure resistant
- (culture child is never out of parent sight)
- Ammended experiment so mom never leaves
- insecure resistant % changes
What are the consequences of cultural bias?
amplyifying and damaging
predjuice and steroptypes
Vast majoirty of research conducted in North America with less than 5% from other cultures so lack population validity and representation being closed minded
leads to exaggerating cultural differences and msunderstandings
What is culture bias?
Tendency to judge all people in terms of your cultural assumptions
This disort or biases your judgement
