culture bias Flashcards
what is ethnocentrism
the assumption that one ethnic group is superior to another or to all other ethnic group
it is the view that their own ethnic group is normal and the others are strange and abnormal
what is cultural relativism
the idea that behaviour differs amongst cultures something considered as normal in one culture may be abnormal in another
behaviour can only be understood in the context of the norms and values of the society or culture in which it occurs
what is imposed etic ?
a technique or theory developed in one culture and is then used to study the behaviour of people in another culture
e.g using the strange situation outside of the UK/US
what is an etic approach?
RESEARCH ACROSS CULTURES
looks at behaviour of a culture outside of the culture and attempts to find trends that can be generalised
what is an emic approach ?
INSIDE OF THE CULTURE
e.g studies their own culture and then generalises findings to their OWN culture
considers behaviour from the inside of the culture
only applies in one culture