culture and media

Question 1

gender in culure

Answer 1

• gender stereotypes with culture are reinforced by peers, teachers parents

Question 2

media

Answer 2

• gender normative roles are displayed as attractive and rewarding in media
• symbolic models = makes identification more likely
• media reinforces culturally stereotypical gender roles of the culture that created it

Question 3

mead

Answer 3

• 3 tribes whos culture is developed in isolation
  1. both males and females = highly aggressive, masculine
  2. both sexes high levels of feminine
  3. female = dominant, males = emotional and responsible for children
• cultural forces have strong influences

Question 4

adverts

Answer 4

• 11 countries on sex stereotyping in tv ads
• diverse range of countries e.g. uk, indonesia, kenya
• results = women = dependent roles, in home and user of products
• men = professional roles, out doors

Question 5

influence on policy

Answer 5

• European parliment issued a resolution on gender sterotyping in media
• stop stereotypes

Question 6

media portrays societys roles as they change
- less sterotypical as we age