Culture and attention

Question 1

Society

Answer 1

Created by people being grouped in the same geographic location

Society is influential in the collective behaviour, beliefs and values

The way we behave and interact with each other has changed

Question 2

Western Cultures

Answer 2

• North and South America, Europe, Australia
• Express feelings and emotions
• Each individual can decide on their own
• Love comes before marriage
• Value creativity
• Individualism

Question 3

Eastern cultures

Answer 3

• Asia, middle east
• Conservative
• Don’t express as many feelings
• Decided by elders
• Children take care of parents when they get older
• More rigid in terms of education
• Collectivism

Question 4

Eye contact

Answer 4

Direct eye contact is considered rude with elders in Eastern cultures

Blais (2008)

• Eye fixation task
• Western observers looked at eyes and mouth
• Asian observers looked directly at the centre of the face

Uono & Hietenan, 2015)

• Does eye contact perception differ in different cultures?
• Is the face looking at you (different faces)
• Finnish Ps were better when looking at own race
• Overall lower performance from Japanese ps

Question 5

Frame & Line Test (Kitayama et al, 2003)

Answer 5

• 20 Japanese ps and 20 American studies
• Shown stimuli
• Easterners tend to incorporate context
• Westerners tend to be more focused on individual objects
• Individuals engaging in Asian cultures are more capable of incorporating contextual info
• Individuals engaging in NA cultures are more capable of ignoring contextual info

Question 6

What causes cultural differences?

Answer 6

• Genetic elements
• Society
• The environment we live in