Culture Flashcards
What are the 7 aspects of culture?
Technology, religion, aesthetics, values & attitudes, education, language and social organisations
What are the characteristics of culture?
It can be shared It can be subtle It can be learned It can be interrelated It can be dynamic
Give an example of technology as an aspect of culture
Technology in culture refers to how people adapt to the technology in a material sense.
An example is comparing the introduction of black and white TVs, colour TVs to the whole world
Give an example of aesthetics in culture
It refers to attitudes towards beauty and good taste in the art, music and drama of a culture.
An example in marketing could be package design, colour, brand name and symbols
How did (Geertz, 1973) define culture
“A set of control mechanisms for the governing of behaviour”
How did (Greert Hofstede, 1980) define culture?
“The collective mental programming of people in an environment”
How did (Svend Hollensen, 2007) define culture?
“The learned ways in which a society understands, decides and communicates”
How does culture relate to marketing?
PIMMS
Positioning Internationalisation direction Market Research Marketing Mix Segmentation
How does culture relate to real life decision making?
Visible Daily Behaviours
Values and Social Morals
Basically Cultural Assumptions
How did (Rokeach, 1973) define value?
“Value is a centrally held, enduring belief that one end-states of existence is preferred to an opposing end of existence”
Give an example of Social Organisations as an aspect of Culture.
Business, political and family related - will influence the people and the way in which people relate to each other.
An example are consumers reference groups in the purchasing decision making process.
