Anti-Consumerism

Question 1

Define Anti-Consumerism

Answer 1

A socio-political movement against using materialistic items to achieve happiness

Question 2

Give an example of Anti-Consumerism.

Answer 2

The National ‘Buy Nothing Day’ which was first launched in the 90’s to bring attention to the fact that 20% if the worlds population use 80% of the world’s natural resources

Question 3

What can businesses learn from the ‘Buy Nothing Day’?y

Answer 3

Business need to focus on sustainable development whereby present needs are met without harming or damaging the future.

Question 4

Who is the biggest target of anti-consumerism?

Answer 4

Market leaders and big brands are often targeted, but they do face genuine ethical dilemmas.

Question 5

What was the first wave of the history of consumerism?

Answer 5

Industrial Revolution

Question 6

When was the second wave of the history of Consumerism?

Answer 6

The 1930’s

Question 7

When was the third wave of consumerism and what happened during this time?

Answer 7

60’s, 70’s and 80’s

• Resurgence if interest in consumer education
• JF Kennedy Consumer bill of rights
• UK consumer association formed

Question 8

When was the fourth wave of consumerism?

Answer 8

1990’s until today

• WTO Seattle
• Role of Computers