Culture Flashcards
What is culture?
Cognitive processes & practices that identify a specific social group, their values, rituals, customs, traditions & social behaviours.
Who can culture be applied to?
Social collectives of all sizes (e.g. nations, families, work groups, organisations & local communities)
Which fields does culture overlap with?
Anthropology, sociology & developmental & business psychology.
How can cultures differ?
In the nature of their economy, education levels, values, languages, environments, religions, political systems, traditions, wealth & technology.
Are people from the UK individualistic or collectivistic?
Individualistic
Are people from China individualistic or collectivistic?
Collectivistic
What did Hofstede distribute to 117,000 managers of a large multinational corporation in 40 different countries?
A values questionnaire
How many important dimensions did Hofstede identify to compare the 40 different countries that took part in his questionnaires?
4
What are the important dimensions that Hofstede identified to compare the 40 different countries that took part in his questionnaires?
Individualism-collectivism, masculinity-femininity, uncertainty avoidance & power distance
What does the individualism-collectivism dimension used by Hofstede to compare the 40 different countries that took part in his questionnaire entail?
How closely people within a society are integrated into a group (e.g. how much people value their own personal glory relative to the success of a group)
What does the masculinity-femininity dimension used by Hofstede to compare the 40 different countries that took part in his questionnaire entail?
How much attributes that are either traditionally masculine or feminine are valued (masculine attributes could be achieving, gaining & competitive, while feminine attributes could be promoting inter-personal harmony & caring)
What does the uncertainty avoidance dimension used by Hofstede to compare the 40 different countries that took part in his questionnaire entail?
The degree to which people seek to reduce uncertainty & act inflexibly or are tolerant of certain outcomes (an example of acting inflexibly could be believing that rules & traditions should always be followed)
What does the power distance dimension used by Hofstede to compare the 40 different countries that took part in his questionnaire entail?
The degree to which unequal power in institutions is accepted vs. the extent to which egalitarianism is endorsed (can employers openly disagree with managers?)
How did Danish employees score on Hoftstede’s cultural dimension of individualism-collectivism?
They scored high on his dimension of individualism (0.74)
How did Danish employees score on Hoftstede’s cultural dimension of masculinity-femininity?
They scored low on his dimension of masculinity (0.16).
How did Danish employees score on Hoftstede’s cultural dimension of uncertainty avoidance?
They scored low (0.23)
How did Danish employees score on Hoftstede’s cultural dimension of power distance?
They scored low (0.18).
What do Danes not easily accept?
Hierarchical (autocratic) relationship structures.
What do Danes tend to be tolerant of in relation to Hofstede’s cultural dimensions?
Uncertain outcomes
Which qualities do Danes have?
They are caring & egalitarian
How do Danes determine their identities?
Through their own choices & achievements.
How did Japanese employees score on Hoftstede’s cultural dimension of individualism-collectivism?
They scored low on his dimension of individualism (0.46)
How did Japanese employees score on Hoftstede’s cultural dimension of masculinity-femininity?
They scored high on his dimension of masculinity (0.95).
How did Japanese employees score on Hoftstede’s cultural dimension of uncertainty avoidance?
They scored high (0.92)
How did Japanese employees score on Hoftstede’s cultural dimension of power distance?
They scored medium (0.54)
What do the Japanese follow?
Rules & traditions
What kind of outcomes do the Japanese seek in relation to Hofstede’s cultural dimensions?
Clear-cut ones
What do the Japanese do to achieve & gain material success in relation to Hofstede’s cultural dimensions?
They work hard
How many ways are there in which we can conceive of all cultural differences?
Many
What is 1 important dimension involved in conceiving all cultural differences?
The interdependence-independence dimension
What do independent cultures emphasise?
Autonomy, individual decision-making & personal distinctiveness
What are examples of independent cultures?
The USA & Germany
What do interdependent cultures emphasise?
Social connection, conformity & relations with others.
What are examples of interdependent cultures?
China & Turkey
What are norms?
Formal/ informal rules or expectations that determine the conduct of group members.
Who asserted that tight cultures have strong, homogenous norms & little tolerance for deviant behaviour, whereas loose cultures have weaker norms & greater tolerance for deviant behaviour?
Pelto (1968)
Who found that southern states (e.g. Mississippi, Alabama & Arkansas) had tighter cultural norms than western states (e.g. California, Oregon & Washington)
Harrington & Gelfand (2014)
Which cultures emphasise honour & social status, particularly for males, & the role of aggression in protecting that honour?
Honour cultures
In societies that aren’t honour cultures (e.g. GB, Canada, & the northern US states), how is violence viewed?
As a disproportionate response to a personal/ familial insult.
What kind of cultures in individualistic societies often emphasise threats to an individual’s sense of respect/ masculinity?
Honour cultures (e.g. Brazil, Chile & the southern US)
What kind of cultures in collectivist societies often emphasise threats to the honour of a family/ community?
Honour cultures (e.g. Pakistan & Turkey)
What kind of students listened to audiotapes of a husband describing a violent conflict with his wife in Vandello et al.’s study in 2009?
Chilean & Canadian students