Cultural Integration :): Flashcards
Define cultural integration
The incorporation/blending of different cultures. The production of a ‘global village’ , seen through the adoption of a mass consumer culture
Global village:
Accessibility of technology, especially transferal of information
Globalisation:
Integration of the world’s economy through the mass consumption of ‘Western’ culture, tech and trade. Affecting political, social, economic, cultural and environmental decision making.
Homogenised
A state where one culture becomes similar to another
Pop culture
What is considered mainstream
TNCs
Transnational Corporations = large international companies whose operations take place in both developed and developing world
Cultural diffusion
The dispersion or spread off different cultural elements
Cultural adoption
The acceptance and integration of different cultural elements as if they were their own
Cultural adaption
The modification of a culture to incorporate aspects of another culture.
Example of Brands:
Diffusion: McDonalds
Adoption: 34000 restaurants in 118 countries across the world.
Adaption: india = spicy paneer wrap, Korea = shrimp beef burger
Fashion in Cultural Integration
Traditional fashion capitals = NY, Paris, Sweden
Globalisation of fashion brands - Zara from Sweden
Fast fashion = affordable price (at the cost of worker’s rights and environment) takes away from local businesses
Music in CI
streaming services make foreign music more accessible - indian pop, Kpop
smaller band cannot compete
Sport in CI
- most globalised sport = soccer
- global sporting events (olympics, commonwealth)
- used as a commodity
Religion
- technology allows for religious discourse - discussion of ethics, etc
- increased tourism allows to visit sacred monuments and sites such as Mecca
Media in CI
streaming services increase accessability
Monopolies such as the Murdoch family (owning 64.2% of Australian media, Fox news, wall street journal, times of london)
Influence do biased media outlets
Diverse films