Cultural Industries Flashcards
1
Q
Who’s theory is this?
A
David Hesmondhalgh
2
Q
What is the theory?
A
He argues that whilst the traditional arts industries (e.g. theatre, ballet, opera) have been subsidised because they are “legitimized’ cultures, media industries are equally high risk but have no subsidy “cushion”
3
Q
How it prevents the risks
A
HBO production minimised financial risk and guarantees US market
Produced by a major global media institution
High profile, marketing campaign of internet and social media
Use of testimonials- mark of HBO
