Cultivation Theory Flashcards
1
Q
Name the theorist
A
George Gerbner
2
Q
What is Cultivation Theory?
A
The more that the person is exposed to a message provide by the media, the more likely that person to believe the message is real
It leaves people with a misperception of what is true in our world
3
Q
What does he say
A
“today the TV set is a key member of the household, with virtually unlimited access to every person in the family”
