Cultural Differences

Question 1

What are the differences between Chinese and English readers?

Answer 1

Lower regression rates, shorter average saccade length

Question 2

What are the similarities between Chinese and English readers?

Answer 2

Same average fixation length.

Question 3

Who conducted research around the perceptual span of Chinese readers?

Answer 3

Inhoff & Liu (1998)

Question 4

What can influence perceptual span?

Answer 4

Characteristics of language.

Question 5

Why might Chinese readers have a shorter saccade length?

Answer 5

Linguistic information in Chinese is more densely packed (into characters)

Question 6

What did Jordan et al (2013) have to say about the perceptual span of Arabic readers?

Answer 6

There is a leftward asymmetry

Question 7

What is the difference for the perceptual span for English readers compared to Arabic readers?

Answer 7

It is the reverse.

Question 8

What did Jordan et al (2013) say the perceptual span is modified by?

Answer 8

Overall direction of reading.