Cultural defence + Glocalisation

Question 1

Sreberni & Mohammadi

Answer 1

points out that image of western media and domination is exaggerated + ignores complex interactions that occur between cultures (they can influence eachother)

Question 2

Giddens

Answer 2

discusses reverse colonisation where in fact western cultures are dominating less powerful groups but jin fact the reverse of this is occurring such as mexicanisation of California where food, dress and music has become key part of Californian lifestyle

Question 3

Croteau & Hoynes:

Answer 3

argues global digital media companies have also been forced to take into account local market/audiences (cultural homogenisation to occur successfully and minimal resistance, local cultures must be considered

e.g. McDonalds India doesn’t serve beef - goes against religious beliefs