creation of cultural homogenisation

Question 1

Friedman

Answer 1

states that globalisation is mainly ‘Westernisation this is because it is mainly the culture of America that is widely dominating other cultures e.g. Big Macs, Mickey Mouse

Question 2

Fukuyama

Answer 2

supports Friedman + suggests historical trajectory of the world is in the direction of the kind of civilisation found in Western Capitalist liberal Democracies

Question 3

Spybey

Answer 3

suggests globalisation involves exchange of practices between multiple locations across the globe + acknowledges idea that mass consumption and communications have been adopted by Western and non - Western societies but argues that globalisation is a two way process and that just because the West have started the process doesn’t mean need to control.