cultural bias

Question 1

cultural bias

Answer 1

tendency to judge all cultures and individuals in terms of ur own cultural assumptions

Question 2

cultural relativism

Answer 2

view that behaviour cannot be judged properly unless they are viewed in the culture they origniate in

Question 3

ethnocentrism

Answer 3

evaluations of other cultures according to the preconceptions of ones own culture

Question 4

strength

Answer 4

researchers are able to travel and tehrefore greater understanding of other cultures - gives ability to conduct cross cultural researchli

Question 5

limitations

Answer 5

bias in rm
smith and bond found that 66% of studies were american 32% eurpoean and 2% from the rest of the world
- suggests there is institutionalised cultural bias
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consequence of cultural bias
us army iq test shwoed that european immigrants scored less than white americans in terms of iq
this has had a profound effect on attitudes by americans leading to stereoptypes

not all behaviour is affected by cb
-universal behaviour still exist = ekman demonstrated that facial expressions of anger and digust were universal also interactional synchrony
- suggests we must look at universal things too