Cultural Bias

Question 1

Universiality

Answer 1

The idea that all cultures share the same norms and values so research findings can be generalised to all cultures-leads to enthnocentrism

Question 2

Ethnocentrism

Answer 2

The idea western behaviour is the norm and other cultures are deviant if they are different.

Question 3

Cultural relativism

Answer 3

-Suggests cultural background influences behaviour-different cultures have different norms.