CTA - Business Writing Skills Flashcards
Clarity
The principle of business writing refers to the ability to write clearly.
Completeness
The principle of business writing involves presenting all the facts your reader will need to understand and respond to your message.
Conciseness
The principle of business writing means writing the message in as few words as possible.
Copy
The written component of various marketing communications, such as brochures and advertisements.
Correctness
Principle of business writing that means ensuring that what you’ve written is accurate
Courtesy
The principle of business writing means including remarks in your writing, showing consideration of your reader’s interests and feelings.
Direct order
An organizational format that begins with the most important information — usually the conclusion and perhaps a recommendation.
Editing
Cutting and rearranging text for the final presentation.
Electronic mail; refers to communications sent from one computer to another.
Emoticon
This refers to emotion icons or symbols resembling a face and used to express feelings in electronic messages.
Executive summary
A special kind of short report that condenses a complex or lengthy subject into one concise page and may be attached to the complete report.
Hook
An opening line that pulls the reader into the story.
Informal research
Includes any type of fact-gathering short of a formal, controlled survey.
Inverted pyramid
A style of writing in which key facts are upfront, generally in the first paragraph, and sometimes in the lead sentence; supporting details follow in decreasing order of importance.
Netiquette
Refers to etiquette rules concerning the proper, professional, and polite way to communicate with people online.
