CS251 Post Midterm Flashcards
What is media?
- the plural form of medium
- describes the means or technology used for storing and communicating information
Media today involves…
an exchange between media consumers and media producers rather than one way communication
What is a medium according to McLuhan?
a technological form that extends the self
Media are…
forms through which we amplify, accelerate, and prosthetically extend our bodies for information communication and cultural transmission
The medium has a major impact on the meaning it conveys
True
Media convergence describes…
the coming together of previously separate media forms and industries through computing and digital technology
Convergence entails:
- intersections of media platforms
- intersections of industry sectors, genres, and media forms
What are forms of media through which we negotiate social space? Media are extensions of our natural senses…
- extensions like shoes
- a cane
- a wheelchair
- a bus
- a gps system
The masses is a synonym for …
the people or the proletariat
What does mass media mean?
refers to forms of communication that reach large numbers of people in a relatively short time frame
Propaganda is:
speech designed to convince people of something
What is red-baiting?
a practice in which accusations of communist learnings were used to discredit progressive views and to silence dissent
Who introduced the concepts of mass culture and the culture industry?
Adorno and Horkheimer
Hall and others described a circuit of culture where
meaning is produced and circulated through intersecting modes of production, consumption, regulation, representation, and identity
Spectacle refers to:
- an event or image that is particularly striking in its visual display to the point of inspiring awe
- involving enormous scale like fireworks or movie screens
- technologies through which we look and alter our vision
- debord talks about the spectacle
Narrowcasting…
identified small niche groups not fully served by or satisfied with mass programming and then cable producers designed channels to appeal to viewers who did not fit the tastes or languages profiled of the proverbial masses
The internet is a network that allows for multiple modalities of communication and circulation
True
Habermas sees the public as
a group of private persons who can assemble to discuss matters of common public interest in ways that mediate state power
The public sphere is a public space in which private interest is inadmissable
True
A counterpublic
understands itself to be subordinate in some way to the dominant public sphere but is still a site from which people can speak up in a society
Brands are
often equated with feelings of belonging, authenticity, patriotism, and community
Pseudo Individuality refers to
the ways that cultural forms can define and interpellate viewer-consumer-users as individuals when in fact they are selling homogenous experiences
Consumerism is as much about spatial relationships as it is about social and economic relationships
True
The flaneur was
a man who strolled the streets observing the urban landscape while moving through it
Brand identity shapes the child’s
culture, informing their values, tastes and perspectives
Commonly said that commodities fill our emotional needs
True