CS231 MIDTERM Flashcards
What does it mean to look?
- To look is to use your visual apparatus, which includes your eyes and hands and also technologies like your glasses, camera, phone, etc
- To look might to be to glance, to peer, to stare, to look up, or to look away
Looking can be ____ and ______
Constricted and controlled, it can be used to manipulate ideas and beliefs, but it can also be used to affirm one’s own subjectivity
Photographs may be personal but they are also always ______
potentially public
What is one of the aims of cultural studies?
to provide viewers, citizens, and consumers with the tools to gain a better understanding of how we are produced as social subjects through the cultural practices that make up our lives
Visual Culture is…
maded between individuals and the artifacts, images, technologies and texts created by themselves and others
We engage in practices of looking to…
communicate, influence, maneuver through the world and make sense of our lives
Representation refers to…
the use of language, marks, and images to create meaning about the world around us
Vision refers to…
the physical capacity to see
The concept of visuality refers to….
the ways that vision is shaped through social context and interaction
Punctum is….
- what triggers an emotional response to a photo
- the deeper meaning of a photo
- the reaction we have to a photo
Studium is…
- what exactly is seen in the photo without an emotional take
- what is literally in the frame
The denotative meaning of an image is
its literal and explicit meanings
The connotative meaning of an image is
the underlying message or feelings and can change over time with shifts in social context
Myths tend to give us answers to questions we ….
haven’t answered yet (kind dof stands in place till we figure it out)
The signifier is
an image, sound, or written word
The signified is
the meaning but varies amongst people
Ideology is…
- manifested in widely shared social assumptions not only about the way things are but about the way things should be
- the conscious and unconscious beliefs, feelings, and values shared in any given social group
- interpellation is one of the processes through which ideology is carried out
The most powerful aspect of ideologies is….
that they appear to be natural or given
What is an icon?
An icon is an image that refers to something outside of its individual components, something or someone that has great symbolic meaning for many people
Semiotics is the study of
signs
What are the three kinds of signs?
- Iconic - resemble their object in some way (restroom cartoon signs of male and female)
- Symbolic - bear no obvious relationship to their objects (abstract)
- Indexical - involve an existential relationship to their object (have coexisted in the same place at some time)
Meaning production involves at least three elements besides the image itself and its producer…
- codes and conventions
- viewers and how they interpret or experience the image
- exhibition and viewing context
A viewer is
a person who looks at stuff
An audience is
a group of lookers/listeners
To interpellate is
to interrupt a procedure or to question someone or something formally
To be interpellated is
to be hailed or called in a way in which you recognize yourself to be the person intended by the call
Who said ideology interpellates individuals as subjects
Althusser