Crowd behaviour II Flashcards
Transformations NOT
- Loss of self/ deindividuation
- Loss of self-control
- ‘Mob mentality’
Three transformations of crowd psychology
- Cognitive
- Relational
- Affective
A. Cognitive transformation (or ‘self-stereotyping)
Shift from seeing myself in terms of my personal identity to seeing myself in terms of my social identity
- I am a student
- I am an Arsenal fan
- I am a Catholic
- I am a member of the St Pauls community
(these are categories we can reflect upon, we do not forget we are a part of them)
For cognitive, this is really just a way of talking about the basic self-categorisation process
Explain cognitive transformation
- Individuals no longer think and act on basis of personal (and idiosyncratic) beliefs and values
- Instead, they think and act on their understandings of the category/ group’s norms, values, beliefs, and interests.
Cognitive transformation examples
- Football match norms
- Lecture theatre norms
- Rules of the mosh pit
(If they identify!)
What was collective behaviour in the St Pauls riot
Collective behaviour in the St Pauls riot was limited and patterned in line with the social identity (‘we as St Pauls residents’) shared by participants:
- Police were targets
- Banks, chain store; not local shops or houses
(Reicher, 1984)
B. Relational transformation
This is where…
- If you also have the same social identity as me…
- Instead of seeing you as ‘other’, I see you as part of ‘we’, ‘us’
i.e. We share social identity
IF you also have that social identity
Relational transformation
- what can shared identity result in?
- examples
Shared identity can result in a sense of connection and intimacy – even with strangers.
- More acceptance/enjoyment of others’ close physical presence (Novelli et al., 2010) - when they thought the person was in the same category as them they were more likely to sit next to them
- Reduced disgust at others’ bodily odours (Reicher et al., 2016) - when dirty t-shirt came from an in group member they were more happy to sniff it
- Trust, feeling safe - they tend to give and expect support more from another person that is in the same group as them
C. Affective transformation
Social identity as the prism through which people appraise physical stimuli and experience relational intimacy
In addition:
- Being supported by others feels good
- Support from others for desired goals is empowering which also feels good
- Validation of emotions by others in the group – makes them more intense
(affect means emotion)
What are mass gatherings + example
an occasion, either organised or spontaneous where the “number of people attending is sufficient to strain the planning and response resources of the community, city, or nation hosting the event“ (World Health Organisation, 2008)
(categorised by size and international components- people coming from all around the world)
What are thought of as typical mass gatherings:
- Olympics
- World Cup
- Glastonbury
- Hajj
Hajj
- One of the 5 pillars of Islam
- 2-3 million people at a time
- Global gathering- people go from all around the world
- Six days of rituals in and around Mecca
What was a coming together of different disciplines to solve its problems
‘Mass gatherings medicine’
‘Mass gatherings medicine’
What were the main problems?
- Infectious diseases
- Crowd crushes
Mass gatherings: Crowd crushes
‘Stampedes’?
- Most things called ‘stampedes’ in the media do not involve running- Most of the facial crushes do not involve running
- Deaths often caused by crowd collapse in extreme density
‘Panic’?
- Fear is a consequence rather than a cause of crushes- (knowing you are about to be killed not the cause of the crushing)
Crushing accidents linked to the Hajj + Hajj dimensions
Despite extreme levels of density every year, crushing accidents are extremely rare at Hajj
Holy Mosque: 356,800m2 (88.2 acres)
Average crowd density level of at least four people per square metre (4ppm2). However, at certain locations, levels of density as people get closer to the Kaaba = 6-8ppm2
What do Mass gatherings medicine emphasise?
Emphasise on the negative
Wellbeing from attending a mass gathering: An example
Magh Mela: Hindu festival takes place in India for a month every year
An aversive crowd experience?
- 20 million people in a ‘tent city’
- Densely populated.
- Sanitary conditions and facilities are extremely poor
- Constant loud noise.
Researchers wondered whether people could go to this event and come back feeling healthier