Critical Success Factors

Question 1

Why CBT Fails

Answer 1

1. Insufficient awareness raising and training for community members.
2. Underestimating the amount of time
   needed to develop CBT.
3. CBT products do not meet minimum
   safety and hygiene standards.
4. CBT activities are not sufficiently engaging and fun for tourists.
5. CBT services, programmes and prices
   are unclear or unreliable.
6. Insufficient marketing and promotion of
   CBT products.
7. CBTs lack marketing networks and business partnerships.
8. Local community members lack basic financial and accounting skills.
9. Conflict and jealousy between community members.
10. Inconsistent support for CBT by responsible government agencies.

Question 2

Critical Success Factors for CBT

Answer 2

1. Conduct sufficient awareness raising and training for community members.
2. Understand and allow for the time needed to develop CBT.
3. Ensure CBT products meet minimum,
   internationally expected, safety and hygiene standards.
4. Develop CBT activities that are engaging
   and fun for tourists.
5. State CBT services, programmes, and
   prices clearly, and ensure that they are
   reliably and consistently delivered by the
   community members.
6. Build channels to ensure sufficient, relevant, and appropriate marketing and
   promotion of CBT products.
7. Build CBT marketing networks and business partnerships.
8. Train and coach local community members in basic financial and accounting
   skills.
9. Sensitively manage conflict and jealousy
   between community members.
10. Engender support for CBT from responsible government agencies.