Creating User Experiences Flashcards

1
Q

User Experience is

A

used to describe the ways people interact with products and the effects the interaction has. A good user experience is well-planned, but a bad user experience may not have any planning at all.

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2
Q

someone who interacts with products in order to reach a goal

A

User

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3
Q

A particular sector of the population

A

Demographic

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4
Q

A qualitative methodology used to describe consumer attributes

A

Psychographic

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5
Q

When does a cognitive bias occur?

A

when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand

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6
Q

Why do users usually use products?

A

To reach a goal

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7
Q

User experience (or UX) involves what?

A

Planning, Empathizing with your user, Laying the groundwork for an informed product

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8
Q

Why is empathy for your users important as a UX Designer?

A

Because you can build better experiences when you put yourself in their shoes

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9
Q

Why does UX matter?

A

A user’s experience defines their perception of a company

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10
Q

Why should we make documents if the users won’t see them?

A

It lays a strong foundation for how to create a product your users will understand, so the documents help shape the product as it’s developed.

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11
Q

Who is a user?

A

Anyone that uses your products

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12
Q

the visual components and layout that make up what users see as they interact with the product

A

User interface (UI)

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13
Q

A designer that plan blueprints, study users, prototype, create best possible experience is a

A

UX Designer. They ask questions like “how can we make this easier for the user?”“How would a user understand this process?”

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14
Q

A designer that focuses on layouts, visual components, and communicate with UX designer is a

A

UI Designer

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15
Q

Although UX and UI are distinct processes, how do they overlap?

A

User Interface is part of User Experience

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16
Q

Although UX and UI are distinct processes, how do they overlap?

a. How it looks
b. How it feels
c. How it works

A

a. How it looks

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17
Q

Though UX and UI are both crucial, which would be most detrimental if it were missing?

A

UX because it is the foundation for every decision in the development process

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18
Q

UX design determines what?

a. How it looks
b. How it feels
c. How it works

A

c. How it works

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19
Q

Instead of recreating processes for users, what should we do?

A

Build around what they already are familiar with

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20
Q

This process is called:

  1. Research
  2. Choose Direction
  3. Build Personas
  4. Make Empathy Maps
  5. Determine User Goals
  6. Create a User Flow
  7. Pass to Wireframe
  8. Test and Repeat
A

The UX Process

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21
Q

What should a good User Experience do?

A

Guide the user by providing an intuitive experience

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22
Q

UX should help users be ___________ in the decisions they make.

A

Confident

23
Q

What often leads to BAD User Experiences?

A

Not thinking of your users and their needs

24
Q

Why is planning for your users important?

A
  1. You can make sure that the experience is practical and has a context
  2. You don’t want to have to change your product later because your users have problems using it.
  3. You should build the product in a way that your users can easily use it
25
Q

The user profile of a theoretical user who represents a larger group of potential users. These user profiles are helpful in putting a name and a face with decisions you make about your users.

A

User persona

26
Q

If you don’t have _____, you don’t have a product

A

Users

27
Q

Why should we plan for users?

A

Users are the ones who use the product, so we should make experiences that are positive so they continue to use and enjoy the product

28
Q

What purpose do user personas serve?

A

Showing a representation of a larger group to keep in mind during planning.

29
Q

Why is user experience especially important for products with similar competitors?

A

People know they have alternatives and can choose another product if they don’t like the experience you offer.

30
Q

A tool used to put UX designers in a user’s shoes, which is used to consider the user’s perception of what happens as they use the product. This helps shape our insights into our users and lets us focus on what their thoughts and feelings may be.

A

Empathy map

31
Q

Why should we care this deeply about our users’ personalities and preferences?

A

By understanding our users, we can better serve them with out product

32
Q

What is the end user’s relationship with a user persona and an empathy map?

A

Although they shape the product by predicting user behaviors and feelings, end users never see the documents

33
Q

Which is a “psychographic” trait of a potential user?

a. race
b. values
c. age
d. nationality

A

b. Values

34
Q

What purpose do user personas serve?

A

Showing a representation of a larger group to keep in mind during planning

35
Q

Why are we focusing on user goals?

A

It’s what the users will ultimately try to do, so we should build experiences to assist them in reaching their goals. By discovering your user’s goals early, you can tailor the product around their needs. Users are the reason we have a product, so it’s important for them to stick around.

36
Q

What is important to keep in mind about the goals we have set?

A

We have not interviewed real users to back up our claims about their goals.

37
Q

What is the danger of having misaligned goals from your users?

A

Users who feel their needs are not met

38
Q

As UX designers, whose goals should matter most to us?

A

The users’. I am an advocate for my users, and it’s my job to make my goals line up with the user’s goals.

39
Q

Why do goals matter?

A

Users use things for a reason, so we should make sure they do what they are trying to do.

40
Q

A metric used to gauge a product’s success. By looking at how users perform certain tasks, we can assess how the product is actually being used.

A

KPI (Key Performance Indicator)

41
Q

Able to be explained objectively through numbers. _______ goals for products could be the number of form submissions or the overall time spent using the product.

A

Quantifiable

42
Q

Able to be explained through its subjective qualities. Something qualitative in a product could be something like ease of use or customer satisfaction.

A

Qualifiable

43
Q

Complete the statement: When we make goals that we can track…

A

We can improve our user experience even more with our findings and find even more effective ways to get through to our users.

44
Q

What are quantifiable goals?

A

Measurable

45
Q

What is a KPI

A

Key Performance Indicator

46
Q

Why are measurable goals important?

A

We can track how well the goals are performing

47
Q

A document that outlines the progression of ideal user behavior through key moments in their interaction with a product

A

User flow

48
Q

Why did we make two separate user flows for the businessman and the college student?

A

It shows how two users can use the same product differently

49
Q

“In as few clicks as possible” means?

A

We should try and make it easy for users to find what they’re looking for

50
Q

Why do we make a user flow?

A

Make sure we lay out easy journeys for our users(“as few clicks” as possible), Map users’ journeys through the product, and compare different ways different users can reach their goals

51
Q

What is the benefit of a card sorting exercise?

A

It is a way to visualize and arrange user actions

52
Q

User flow is a recommended ___ ___ users should take

A

key steps

53
Q

Why does user experience matter?

A

By caring about the people who interact with our product, we can build a product that’s better suited to their needs, and ultimately, a better product.