CRAFT Card

Question 1

Vision

Answer 1

We aspire to be the brewhouse escape that exhilarates the senses & nourishes the soul.

Question 2

Mission

Answer 2

To redefine the American
Brewhouse by crafting experiences that energize the senses and leave you smiling.

Question 3

The 5 Principles Of Gracious Hospitality

Answer 3

1. A WARM AND SINCERE WELCOME & HELLO
2. POSITIVE EYE CONTACT & SMILE
3. ANTICIPATE EVERY GUEST’S NEED AND FIND A WAY TO “YES”
4. A WARM, SINCERE GOODBYE & THANK YOU
5. WE NEVER LOSE A GUEST

Question 4

C in CRAFT

Answer 4

Connection

An inclusive bond with your community, team members and guests.

Question 5

R in CRAFT

Answer 5

Respect
All voices and identities are welcomed and treated equitably

Question 6

A in CRAFT

Answer 6

Advancement
Everyone has equal opportunity to grow their career

Question 7

F in CRAFT

Answer 7

Fun
An environment where all are welcomed and treated kindly

Question 8

T in CRAFT

Answer 8

Trust
Always doing the right thing and doing what we say we will do

Question 9

The 3 Pillars of BJ’s Culture

Answer 9

Of Service: who are you of service to?
Highly Disciplined: we strive to be a highly disciplined culture that seeks perfection. Executing every detail in an efficient and productive manner.
High Performance: set reasonable stretch goals, and focus on delivering results, not reasons. We are never satisfied with the status quo and we will never jeopardize our long-term future for a short term gain

Question 10

The BJ’s Gold Standard Of Operational Excellence

Answer 10

We are committed to connecting with every guest, on every visit, through flawless and relentless execution of every detail during every shift - to create and keep fanatical fans of the BJ’s concept & brand.