Course 2

Question 1

Awareness stage

Answer 1

1st stage : potential customer becomes aware of product or service

Question 2

Consideration stage

Answer 2

2nd stage : potential customer interested in product or services

Question 3

Conversion

Answer 3

Completion of an activity = success of business

Question 4

Conversion rate

Answer 4

% of users or web visits clicking on a link or purchasing a product

Question 5

Conversion stage

Answer 5

3rd stage : marketers capitalize on interests of people

Question 6

Customer journey

Answer 6

Path customer takes from learning about a product + purchase of product

Question 7

Customer journey map

Answer 7

Visual touchpoints customer encounters on purchase journey

Question 8

Frequency

Answer 8

of times customer encounter ad

Question 9

Impressions

Answer 9

of times ad appears on people’s screens

Question 10

Inclusive marketing

Answer 10

Improving representation & belonging within marketing & ads

Question 11

Lead

Answer 11

Potential customer who’s shared personal email

Question 12

Lead search

Answer 12

Search query, generating local search results

Question 13

Local SEO

Answer 13

Optimize content to display on googles local search algorithms

Question 14

Loyalty stage

Answer 14

4th stage : customer comes back + advocates brand

Question 15

Marketing funnel

Answer 15

Visual representation in which people learn about a brand to becoming a loyal customer

Question 16

Omnichannel

Answer 16

Integration or synchronization of content on multiple channels

Question 17

Pain point

Answer 17

Problems customers want to solve

Question 18

Reach

Answer 18

of unique individual encountering an ad across different devices

Question 19

Target audience

Answer 19

Group of people most likely to purchase company products