Course 1

Question 1

Agency

Answer 1

An outside partner that fulfills a company’s digital marketing and ad needs

Question 2

Business-to-business(B2B)

Answer 2

When business purchase from each other

Question 3

Business-to-consumer(B2C)

Answer 3

When consumers purchase from businesses

Question 4

Consumer-to-business(C2B)

Answer 4

When businesses purchase from consumers

Question 5

Consumer-to-consumer(C2C)

Answer 5

When consumers purchase from each other

Question 6

Digital channel

Answer 6

Any communication method or platform a business can use to reach their target audience online

Question 7

Digital marketing

Answer 7

The practice of reaching consumers online to turn them into customers

Question 8

E-commerce

Answer 8

Buying and selling of goods or services using the internet

Question 9

Experiential marketing

Answer 9

Encouraging consumers to not only purchase a brand or product, but to experience it

Question 10

Influencer marketing

Answer 10

Enlisting influential people to mention a brand or product to their followers

Question 11

In-house

Answer 11

Within a single company

Question 12

Social media marketing

Answer 12

Creating content for different social media platforms to drive engagement and promote a business or product

Question 13

Transferable skills

Answer 13

Skills from other areas that can help someone progress a career in marketing