cours 4 Flashcards

1
Q

utilité de lobservation?

A

observer comportements, collecter infos dans lequel le biais du declaratif sont tres importants, mieux comprendre usage produits, comprendre rapport du produit & service, analyser interactions sociales, analyser comportements sur un espace commerciale

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2
Q

formes dobservation les + connus?

A

naturaliste, participante, mecanique, indirecte, methodes des protocole

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3
Q

observation directe doit etre collecter et analyser par chercheur vrai ou faux?

A

vrai

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4
Q

technique projective?

A

ammener cns a projeter leur croyances, besoins attitudes, etc

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5
Q

technique de complément?

A

association de mots, phrases et histoires a completer, situations extreme, techniques de la 3ieme personne, interpretation de dessins ou photographies,

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6
Q

technique de construction?

A

remplir les bulles

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7
Q

incarnation?

A

portrait chinois? si le pq serais..quel animal il serais?

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8
Q

portrait imaginaire?

A

tel planete, comment tu te sent etcc

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9
Q

simulation (personnification)

A

si tu est un ipad…

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10
Q

reves eveiller?

A

dirige un reve, dit e quil pense

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11
Q

jeux de roles

A

chacun son personnage

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12
Q

creation?

A

collage

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