Cost and Revenue Flashcards
What is the definition of a price maker?
A firm that dictates its prices according to the market
What is a price taker?
A firm that has to adjust its prices according to the market
How is total revenue calculated?
Units sold x Price
How is average revenue calculated?
Total revenue/output
How is marginal revenue calculated?
TRn1-TRn
When is total revenue maximised?
When MR=0
What are the four business objectives
Profit maximization, Revenue Maximization, Sales maximization and satisfising
Formula for sales maximisation
AR=AC
Formula for profit maximisation
MR=MC
What satisficing?
Aims for an adequate result
What is normal profit?
Normal profit is the minimum level of profit required to keep a firm in the industry( TR=TC)
When is normal profit achieved?
TR=TC
What is supernormal profit?
TR>TC
What is the shutdown run in the short run?
TR<VC
What is the shutdown in the long run?
TC>TR