Corporate diversification Flashcards
Corporate diversification
A firm operates in multiple industries or markets simultaneously.
Product diversification strategy
When a firm operates in multiple industries simultaneously, the firm implements a product diversification strategy.
Geographic market diversification strategy
When a firm operates in multiple geographic markets simultaneously, the firm implements a geographic market diversification strategy.
Single-business firms
Firms with greater than 95 percent of their total sales in a single-product market
Dominant-business firms
Firms with between 70 and 95 percent of their total sales in a single-product market
Related corporate diversification
When less of 70 percent of a firm’s revenue comes from a single-product market and these multiple lines of business share important economies of scope, the firm has implemented a strategy that is called related corporate diversification.
Economies of scope
Economies of scope exist when the value created by several business operated together is greater than the value of these business operated separately. If the different businesses that a single firm pursues realize different types of economies of scope, this corporate diversification strategy is called related-linked.
Unrelated corporate diversification
When less of the revenues of a firm comes from a single-product market and when the businesses in a firm’s portfolio share few, if any, economies of scope, then that firm is pursuing a strategy of unrelated corporate diversification.
Less-costly-to-duplicate economies of scope
- Shared activities
- Risk reduction
- Tax savings
- Employee compensation
Costly-to-duplicate economies of scope
- Core competencies
- Internal capital allocation
- Multipoint competition
- Exploiting market power
Organizational structure
The most common organizational structure for implementing a corporate diversification strategy is the M-form, also known as the multidivisional structure.
The multidivisional structure is a firm that is managed through divisions. And profit and loss is central in these types of firms. The most important component of an M-form organization is a firm’s board of directors.
Board of directors
The board of directors monitors decision making in a firm to ensure that its consistent with the interest of outside equity holders