Core Messaging Flashcards
What is cloud computing?
Cloud computing refers to the on-demand delivery of IT resources via the Internet with pay as you go pricing.
- Instead of buying, owning and maintaining your own datacenters and servers, orgs can acquire technology such on an as-needed basis.
- Capacity can grow or shrink instantly and businesses only pay for what they use.
- Similar to how consumers flip a switch to turn on the lights in their home & power co sends electricity
- AWS manages and maintains the technology infrastructure in a secure environment and businesses access these resources via the internet to develop and run their applications.
How did AWS start?
After over a decade of building and running the highly scalable web application, Amazon.com, the company realized that it had developed a core competency in operating massive scale technology infrastructure and datacenters, and embarked on a much broader mission of serving a new customer segment—developers and businesses—with web services they can use to build sophisticated, scalable applications. Today, AWS is the fastest-growing multi-billion enterprise IT vendor in the world.
Advantages of moving to AWS
- Cloud is the new normal
- Agility
- Breadth of Functionality - >100 services, 1430 launched in 2017
- Cost Savings - trade capital expense for variable expense, economies of scale
- Deploy globally in minutes - 54 AZs, 18 regions, 12 more planned (Bahrain, HK, Sweden, second GovCloud)
- Elasticity
How are enterprises using AWS?
-to evolve their businesses and stay competitive.
-Agility and innovation are enabled by the cloud in a significant way.
[GE] is moving 9,000 applications to AWS.
[Capital One] is effectively reinventing their consumer banking platform on top of AWS.
[McDonald’s] is “all in” with AWS with its digital facing properties to fundamentally change the way it interacts with its customers.
Enterprise adoption trends
Not if but when.
- Dev & Test workloads
- New apps (MLB Statcast)
- Moving websites & digital properties, analytics & mobile apps
- business critical (Conde Nast - legal, HR, sales apps)
- migrating entire datacenters
- moving all-in on AWS
Why is cloud the new normal?
- companies must keep transforming the customer experience/their business to remain competitive
- lower cost infrastructure (enabler for transformation), it’s typically not the main driver
- main drivers are agility and innovation
- used to take 10-18 weeks to experiment, now companies can spin up thousands of servers in minutes and pay only for what they use
- chance to see if ideas work, more room to think about innovation
All-in on AWS?
Netflix, Kempinski Hotel Group, Intuit, Time Inc.
- all-in or in the process of moving entire infrastructure to AWS
- amount of enterprise migration to AWS is very substantial
- most enterprises built 2-4 year migration plan
Are there any segments you haven’t reached yet?
No, there really are no segments that aren’t using and consuming AWS. We’ve even seen a real inflection point over the last six to twelve months in a wide range of industries.
- In oil and gas we have customers like [Shell, BP, and Hess].
- In financial services we have [Capital One, Intuit, FINRA, and the Commonwealth Bank of Australia].
State of business and what’s next
-several times compute capacity of next 14 providers combined
-1430 services launched in 2017
significant investment:
-geo footprint: 54 AZs and 18 regions with more on the way
-broad choice of compute
-databases
-analytics
-IoT
Cloud landscape in 5-10 years
- in the fullness of time very few companies are going to own their own data centers, which means that the majority of applications are moving to the cloud. It also seems pretty apparent at this point the cloud has become the new normal.
- every industry will be able to innovate in new ways - we are just in the beginning of what is possible with the cloud.
- amazing how much the cloud has already impacted the world.
- biggest events in the world on AWS (Super Bowl and Olympic streaming)
Strategy
- in the fullness of time very few companies are going to own their own data centers, which means that the majority of applications are moving to the cloud. We’re just at the beginning of this trend.
- we are going to serve this market segment the “Amazon Way,” which is to listen to customers and then deliver what they need. Essentially that means that AWS is going to continue to operate highly available technology infrastructure on a global basis that is designed to be more secure and provides more technology services than anyone else.
Why is AWS growing so fast?
- We’re going through a shift in technology that is unlike any other in our lifetime, and it’s happening at a startling pace – much faster than anybody anticipated.
- The AWS cloud allows companies and organizations to focus on what really differentiates their organizations and leave the heavy lifting of the underlying technology infrastructure to AWS.
How is AWS able to innovate so rapidly?
Innovation is in our DNA, and our structure and approach to product development and delivery is fundamentally different than other IT vendors. First, we hire builders.
- You have to keep iterating and listening to customers around what they care about and keep building.
- Secondly, we have decentralized, autonomous development teams who are working directly with customers.
- Lastly, we use the same AWS building blocks and services that our customers do to build our services. Just as for our customers, there’s just no question that we build much faster and can be more agile because we use our own building blocks.
What’s different about Amazon?
There are many characteristics that are unique about Amazon, but there are three that really summarize how we think and operate all of our businesses.
- Customer obsession (90-95% of roadmap driven by customers)
- Inventors and pioneers
- Extremely long-term oriented company
- We’re trying to build relationships with our customers that outlast us all. Today, AWS is the fastest-growing multi-billion enterprise IT vendor in the world.
Is the AWS Cloud secure?
- Yes and security will always be our top priority
- We have a shared responsibility model with the customer; AWS manages and controls the components from the host operating system and virtualization layer down to the physical security of the facilities in which the services operate, and AWS customers are responsible for building secure applications.
- We provide a wide variety of best practices documents, encryption tools, and other guidance our customers can leverage in delivering application-level security measures.
- AWS partners offer hundreds of tools and features to help customers to meet their security objectives, ranging from network security, configuration management, access control, and data encryption.
- AWS has achieved a number of internationally recognized certifications and accreditations (ISO 27017, ISO 27018, SOC 1, SOC 2, SOC 3, PCI and HIPAA compliant, public sector certifications like FedRAMP)
- customers inherit all the best practices of AWS policies, architecture, and operational processes built to satisfy the requirements of our most security sensitive customers.
- CIOs and CISOs need to stop obsessing over unsubstantiated cloud security worries, and instead apply their imagination and energy to developing new approaches to cloud control, allowing them to securely, compliantly, and reliably leverage the benefits of this increasingly ubiquitous computing model.” (Gartner)
