COR 016 Flashcards

1
Q

It was a set of circumstances that makes it possible to do something.

A

OPPORTUNITY

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2
Q

A something new and difficult which requires great effort and determination.

A

CHALLENGES

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3
Q

The capacity or ability to direct or influence the behavior of others.

A

POWER

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4
Q

Advertising is defined by

A

AMERICAN MARKETING ASSOCIATION.

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5
Q

This form of communication appeals to a potential buyer with the specific aim to sell a product, service, or an ideology that found almost in everywhere.

A

ADVERSITING

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6
Q

He is the one who identified and make the “Marketing Eight Hidden Needs.” through his essay.

A

VANCE PACKARD (1957)

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7
Q

Advertising is defined by the

A

AMERICAN MARKETING ASSIOCIATION

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8
Q

This form of communication to appeals to a potential buyer with the specific aim to make them buy their products or service. This was almost found everywhere.

A

ADVERTISING

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9
Q

He was the one who made the “Marketing eight hidden needs.” through essay.

A

VANCE PACKARD

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10
Q

What are the marketing eight hidden needs?

A

Emotional security, reassurance of worth, ego-gratification, creative outlets, love objects, sense of power, sense of roots, and immortality.

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11
Q

What are the four type of advertisement?

A

Print, Video, Radio, and Web Advertisement.

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12
Q

What are the 3 major trends of media?

A

Massive Open Online Content (MOOC), Wearable technology, and Ubiquitous Learning.

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13
Q

An online course, content, or other resource aimed at unlimited participation and made available in an open access forum using the web. This empowering users to learn using a flexible and self-directed approach.

A

Massive Open Online Content (MOOC)

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14
Q

MOOC Stand for?

A

MASSIVE OPEN ONLINE CONTENT

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15
Q

This are electronics that can be worn on the body. And has the ability to to connect to other and internet,

A

WEARABLE TECHNOLOGY

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16
Q

This are learning is anytime and anywhere, people cannot escape it since society is full of knowledge, learning, and informationa.

A

UBIQUITOUS LEARNING

17
Q

What are the 5 components of Media and Information Literate Individual?

A

Improve quality of life, Greater political participation, Promoting economic opportunities, Improvement of Learning improvement. and Individuals as more cohesive social units.