COR 016 Flashcards
This are codes, conventions, formats,
symbols and narrative structures that
indicate the meaning of media messages to
an audience
MEDIA LANGUAGE
technical and symbolic ingredients or
codes and conventions that media and
information professionals may select and
use in an effort to communicate ideas,
information and knowledge.
MEDIA LANGUAGE
Technical, written and
symbolic tools used to
construct or suggest meaning
in media forms and products.
CODES
Systems of signs which create
meaning to communicate ideas
and impressions for an
audience, producers, and
other stakeholders.
CODES
FOCUSES ON HOW MEDIA FRAMES IN
VISUAL MEDIA ARE PRESENTED Example: camera angle, lens
choice, framing, shutter
speed, depth of field,
lighting and exposure,
juxtaposition
TECHNICAL CODES
Also called extreme wide shots
such as a large crowd scene or
a view of scenery as far as
the horizon
EXTREME LONG SHOT
a view of a situation or
setting from a distance
LONG SHOT
shows a group of people in
interaction with each other,
example: fight scene with part
of their surroundings in the
picture
MEDIUM LONG SHOT
shows a subject down to
his/her chest/waist
MEDIUM SHOT
a full-screen shot of a
subject’s face showing the
finest nuances of expression
CLOSE UP SHOT
a shot of a hand, eye, mouth,
or any object in details
EXTREME CLOSE UP SHOT
use of language style and textual
layout (headlines, captions,
speech bubbles, language style,
etc. )
WRITTEN CODES
INDICATORS THAT REQUIRE INFERENCES
AMONG THE AUDIENCE, DELVING INTO
THE SYMBOLIC MEANING RATHER THAN
THE LITERAL MEANING For example, a
character’s actions show you how
the character is feeling.
SYMBOLIC CODES
in media include
camerawork, editing, audio and
lighting.
TECHNICAL CODES
refers to how the
camera is operated, positioned
and moved for specific effects.
CAMERAWORK
is the process of
choosing, manipulating and
arranging images and sound.
EDITING
is the expressive or
naturalistic use of sound.
AUDIO
is the manipulation of
natural or artificial light to
selectively highlight specific
elements of the scene.
LIGHTNING
refers to a standard or norm
that acts as a rule governing
behavior.
CONVENTIONS
the information sent from
a source to a receiver
MESSAGES
the group of consumers for whom a
media message was constructed as well
as anyone else who is exposed to the
message.people engaged in the process of
creating and putting together
media content to make
a finished media product.
AUDIENCE
4 TYPES OF CODES IN MEDIA
TECHNICAL CODES, WRITTEN CODES, AUDIO CODES, AND SYMBOLIC CODES.
The pertains to the technical and symbolic ingredients or cpodes and conventions that media and information may select and use to communicate.
LANGUAGE
A set of rights granted to the author
or creator of a work, to restrict
others ‘ability to copy, redistribute,
and reshape the content.
COPYRIGHT
This means
that the original creators of products
and anyone they give authorization to
are the only ones with the exclusive
right to reproduce the work.
THE RIGHT TO COPY OR COPYRIGHT
using
someone else’s work
without giving them
proper credit. In academic
writing, plagiarizing involves
using words, ideas, or
information from a source
without citing it correctly. In
practice, this can mean a
few different things.
PLAGIARISM