Copy writing part 2

Question 1

Exclusivity

Answer 1

An offer that isn’t available to everyone (usually used in marketing like 1st 100 ppl to get $10)

Question 2

Eyebrow

Answer 2

Copy in your accouncement bar

Question 3

Fascination

Answer 3

Copy that tease something interesting/ useful to the reader

Question 4

Feature

Answer 4

An attribute of a product or service (physical thing or fact about it)

Question 5

Flow

Answer 5

Like a funnel flow or email flow

Question 6

Frontend

Answer 6

Advertising material that is shown to readers before a purchase (like a cold advertising)

Question 7

Guarantee

Answer 7

Any promise made in a copy or advertising to make ppl feel less risk ( like 30 day money back)

Question 8

Headline

Answer 8

Is the attention grabber in your ad copy

Question 9

Hook

Answer 9

Used to grab a reader’s attention & also reveal something

Question 10

Ideal client

Answer 10

Who do you want to sell/ most likely to buy

Question 11

Indirect voice of customer (IVOC) data

Answer 11

Raw quotes of what people actually say when they aren’y being watched or known they are being targeted for marketing (ex. reddit, quora, etc)

Question 12

Lifetime value (LTV)

Answer 12

Average amount of revenue that a customer generates over the entire course of their relationship wit the business (How much a customer spends with you before they stop)

Question 13

Market sophistication

Answer 13

Scale used to stabilize how much a market has been exposed to advertising around their problem (ex. like weightloss) (more they been expose less likely they will belive your claim or offer)

Question 14

Objection- claim-proof-benefit (OCPB)

Answer 14

formula that used to deal with objection inn the body (1st acknowledge or assume an objection then state a claim that counter it then provide proof about the claim then reveals benefit related to the claim)

Question 15

Offer

Answer 15

What the customer gets

Question 16

Problem

Answer 16

Anything a customer sees as something they want solved (want a change in their life)

Question 17

Proof

Answer 17

Social proof, or evidence that can support your claim

Question 18

Risk reversal

Answer 18

Similar to guarantee where the risk is on the company & not the customer (ex. “get full refund & can keep the product”)

Question 19

Stages of Awareness

Answer 19

Identifying how aware a customer is about their product & a solution

Question 20

Value proposition

Answer 20

Clear statement that summarize the result you’ll get (like a benefit)

Question 21

Voice of customer (VOC)

Answer 21

Raw quotes from target market from research (what do they like, fear, hate, etc)