Copy writing 1 Flashcards
Big Idea
Single Idea trying to convince your reader on
Dimentionalization
Making the message feel more relatable & direct (real) to the customer
The rule of one
Having one idea, one action, etc
USP
What makes a business unique
What are the types of USPs?
- Reality USP
- USP by deception
Reality USP
A real thing that makes the company unique from other (no one else does)
A/B test
Testing two different copies to see how each perform
Above the fold
The hero banner on your website (make sure to convince ppl to stay on & send the message you want)
Action
An action that can be measured
Backend
Made for existing customers (like sending emails to existing customers)
Banner ad
An ad in your banner
Below the field
Everything after the banner hero
Benefit
The positive impact your customer will get when they get your product
Blast email
Email that goes out to eveyone on your email list (like newsletter update)
Body copy
Its like the supporting statement to your overall idea
Bounce rate
Pp that landed on your page without any action & left
Brand awareness
Getting your brand known/ seen
Bullet
Short sentence that help provide more to the overall message
What are the two types of bullets?
- Summary bullet
- Facination bullet
Summary bullet
Common in ecom where you highlight the main benefit in a sentence
Fascination bullet
Sell someone on the idea to buy knowledge
Call out
Calling out an identity of a group of ppl (ex. saying “hey men”)
Campaign
Strategy in marketing, etc with one goal
Customer acquisition
Acquiring customer for a business
Customer acquisition cost (CAC)
How much it cost you to gain a customer (cost of sales + marketing budget/ # of new customers)
_________ is important because it allows you to know that your making more than how much it cost you to get a customer
Customer acquisition
Claim
A statement/ promise that can be backup (ex. “this can help you look younger”) but have to have proof like a picture
Click through rate (CTR)
Percentage of ppl that viewed your ad/ email that clicked the link on your email or ad (1000 ppl seen ur ad & only 10 ppl clicked on the link then CTR is 10%)
Click through rate (CTR)
Percentage of ppl that viewed your ad/ email that clicked the link on your email or ad (1000 ppl seen ur ad & only 10 ppl clicked on the link then CTR is 10%)
Close
Final part of copy that reinforce the reader to take action (Like having a CTA at the end)
Cold / cold traffic
Copy that is aimed for ppl that never seen your company before (building relationship)
Control
Means the best performing piece of copy in ads or material (ex. if you did an A/B test & A has better results then A is the control)
Conversion rate
Percentage of ppl that ended up doing the CTA /buying your product
Cost per acquisition
The cost needed to acquire a customer
Cost per action
Cost for the action you want (like how much it cost for a click or purchase)
Cost per thousand (CPM)
Cost per 1000 impressions (cost of marketing campaign / # of 1000 impression)(ex. spend 1$00,000 / 500,000 impression = $200)
Cross-selling
Basically like upselling where you prompt the buyer to buy a similar product (increase AOV)
Customer value optimization (CVO)
Optimizing how much it cost per customer & how much a customer spends in their lifetime
Desire
Something your customer actively wants or think will improve their life in some way (learn customer desire to make it easier)
Differentiation
Act of making your business unique/ different from others in the same market
Direct marketing
Sending an audience direct marketing either through email or ads, etc
Down cell
Lower price offer after a customer bought something (ex. A customer bought a pack of socks for $20 & you offer a $ glove they are willing to buy it bc they just spent $20)
Drip campaign (auto-responding sequence)
email campaign designed to send out email over a period of time
Email; service provider (ESP)
Like klaviyo, mailchip, etc, platforms that allow you to send out emails to ppl
Evergreen
Market or product that always going to be relevant (not seasonal or time period)
