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Copy writing- Ecom > Copy writing 1 > Flashcards

Copy writing 1 Flashcards

1
Q

Big Idea

A

Single Idea trying to convince your reader on

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2
Q

Dimentionalization

A

Making the message feel more relatable & direct (real) to the customer

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3
Q

The rule of one

A

Having one idea, one action, etc

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4
Q

USP

A

What makes a business unique

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5
Q

What are the types of USPs?

A
  1. Reality USP
  2. USP by deception
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6
Q

Reality USP

A

A real thing that makes the company unique from other (no one else does)

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7
Q

A/B test

A

Testing two different copies to see how each perform

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8
Q

Above the fold

A

The hero banner on your website (make sure to convince ppl to stay on & send the message you want)

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9
Q

Action

A

An action that can be measured

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10
Q

Backend

A

Made for existing customers (like sending emails to existing customers)

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11
Q

Banner ad

A

An ad in your banner

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12
Q

Below the field

A

Everything after the banner hero

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13
Q

Benefit

A

The positive impact your customer will get when they get your product

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14
Q

Blast email

A

Email that goes out to eveyone on your email list (like newsletter update)

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15
Q

Body copy

A

Its like the supporting statement to your overall idea

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16
Q

Bounce rate

A

Pp that landed on your page without any action & left

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17
Q

Brand awareness

A

Getting your brand known/ seen

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18
Q

Bullet

A

Short sentence that help provide more to the overall message

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19
Q

What are the two types of bullets?

A
  1. Summary bullet
  2. Facination bullet
20
Q

Summary bullet

A

Common in ecom where you highlight the main benefit in a sentence

21
Q

Fascination bullet

A

Sell someone on the idea to buy knowledge

22
Q

Call out

A

Calling out an identity of a group of ppl (ex. saying “hey men”)

23
Q

Campaign

A

Strategy in marketing, etc with one goal

24
Q

Customer acquisition

A

Acquiring customer for a business

25
Q

Customer acquisition cost (CAC)

A

How much it cost you to gain a customer (cost of sales + marketing budget/ # of new customers)

26
Q

_________ is important because it allows you to know that your making more than how much it cost you to get a customer

A

Customer acquisition

27
Q

Claim

A

A statement/ promise that can be backup (ex. “this can help you look younger”) but have to have proof like a picture

28
Q

Click through rate (CTR)

A

Percentage of ppl that viewed your ad/ email that clicked the link on your email or ad (1000 ppl seen ur ad & only 10 ppl clicked on the link then CTR is 10%)

28
Q

Click through rate (CTR)

A

Percentage of ppl that viewed your ad/ email that clicked the link on your email or ad (1000 ppl seen ur ad & only 10 ppl clicked on the link then CTR is 10%)

29
Q

Close

A

Final part of copy that reinforce the reader to take action (Like having a CTA at the end)

30
Q

Cold / cold traffic

A

Copy that is aimed for ppl that never seen your company before (building relationship)

31
Q

Control

A

Means the best performing piece of copy in ads or material (ex. if you did an A/B test & A has better results then A is the control)

32
Q

Conversion rate

A

Percentage of ppl that ended up doing the CTA /buying your product

33
Q

Cost per acquisition

A

The cost needed to acquire a customer

34
Q

Cost per action

A

Cost for the action you want (like how much it cost for a click or purchase)

35
Q

Cost per thousand (CPM)

A

Cost per 1000 impressions (cost of marketing campaign / # of 1000 impression)(ex. spend 1$00,000 / 500,000 impression = $200)

36
Q

Cross-selling

A

Basically like upselling where you prompt the buyer to buy a similar product (increase AOV)

37
Q

Customer value optimization (CVO)

A

Optimizing how much it cost per customer & how much a customer spends in their lifetime

38
Q

Desire

A

Something your customer actively wants or think will improve their life in some way (learn customer desire to make it easier)

39
Q

Differentiation

A

Act of making your business unique/ different from others in the same market

40
Q

Direct marketing

A

Sending an audience direct marketing either through email or ads, etc

41
Q

Down cell

A

Lower price offer after a customer bought something (ex. A customer bought a pack of socks for $20 & you offer a $ glove they are willing to buy it bc they just spent $20)

42
Q

Drip campaign (auto-responding sequence)

A

email campaign designed to send out email over a period of time

43
Q

Email; service provider (ESP)

A

Like klaviyo, mailchip, etc, platforms that allow you to send out emails to ppl

44
Q

Evergreen

A

Market or product that always going to be relevant (not seasonal or time period)

Copy writing- Ecom (2 decks)

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