Controlling Human Behaviour

Question 1

how can we make people behave securely?

Answer 1

Appeals (Emotion)
Fun/Humour? (Emotion)
Nagware
Forcing

Question 2

state the EDUCATION Myth

Answer 2

Knowledge
Reliably
Changes
Behaviour

Question 3

state the Attitudes Myth

Answer 3

Change the
Attitude to
Change the
Behaviour

Question 4

state the We Understand Ourselves

Myth

Answer 4

People Know
What Motivates
their Behaviours

Question 5

Descriptive Social Norms:

Answer 5

what people currently do

Question 6

Injunctive Social Norms:

Answer 6

it is expected that people do this…

Question 7

Myth or Necessary? Users just need to be educated

Answer 7

necessary, not sufficient

Question 8

Myth or Necessary? People need to think about the consequences of their actions

Answer 8

necessary, not sufficient

Question 9

Myth or Necessary? Get people’s attitudes sorted out

Answer 9

(myth)

Question 10

Myth or Necessary?

People are lazy

Answer 10

(myth)

Question 11

what is the SCARF Model

Answer 11

– Status – importance to others
– Certainty concerns being able to predict the future.
– Autonomy provides a sense of control over events.
– Relatedness is a sense of safety with others, of friend rather than foe.
– Fairness is a perception of fair exchanges between people.

Question 12

4 key steps in Influencing Behaviour

Answer 12

EDUCATE
DESIGN
CONTROL
SUPPORT