CONTENT BLUEPRINT TO BUILD SOCIAL PRESENCE Flashcards
Brand Direction /Audit
first videos should be focused on telling your story and building an audience. Done even think about trying to get a client yet or trying to make money . Strictly focus on trying to provide value and gain attention on instagram and youtube being eyeballs z
easy way is to put your transformation
one of the easiest ways to get ton of engagement on social media is by testing what we call engagement runners
7-30 seconds
transformation videos inspirational / motivational focused piece of content that high light your journey and come up story .
build up and a base drop
test test test keep getting better
infotainment / talking head reels
talking head reels are the highest leverage form of content . In the beginning you want to make all top of funnel content because no one knows who you are .
Find a theme : is it gonna be educational is it gonna be entertaining , relatable ? spikes emotions like lambo lifestyle for dummies
speaking directly to them like look i did this to and this is how i changed it and you can do it as well.
massively educational and starts very bold hook/ claim but back it up
ex: stop drinking whey protein .
MANUFACTURE EMOTION:
fear: your scrolling addiction is solidifying that you will be reliant on someone else for the rest of your life if you can’t be in control of your impulses someone else will be in control of you. Here’s 5 steps to take back control of your brain.
curiosity : don’t you find yourself wondering how everyone on social media seemingly spawned with top 1% genetics and never struggle in their life ? well so does everyone else but here’s the truth .
one decision can change your life
motivation: yeah it’s that simple but it’s not easy if you move forwards you will get there ( speak with conviction )
anger : your fixing pathetic , do you genuinely believe you’ll make it with that work ethic .
do it strategically , over deliver make it positive
8 hours of sleep is bullshit you gotta earn it you can’t sleep for 8 hours and then wake up and not do shit.
inspiration : if anything , you’re over qualified be grateful how to be grateful .
BACKUP YOUR HOOK:
Here you want to instantly provide credibility to your statement . if you created a hook the way it was supposed to be , the viewer must instantly be given proof.
8 hours is bullshit hook
10k followers and you
don’t make 50k you hate money or stupid
every hook you provide must be faceted with a very good credible statement that makes your words .
if you don’t have a six pack your are gay you are attracted to dudes . you drink soy milk then say it’s so damn easy to find information and you still being lazy to hold yourself accountable .
PROVIDE CTA
it’s could be hard or soft
hard CTA are exactly what they sound like you’re straight u calling them to action on a task that you want them to accomplish .
ex: Dm me keyword for a free guide, or for 1:1 coaching , or to learn more.
another one could be check out my youtube for an depth breakdown of dye that associated video was about . be very careful with these in your reels until you have a bigger audience .
for most part soft CTA is the deadliest weapon reels and stories as well.
these are hidden in plain sight but you aren’t directly speaking about them.
ex : thats why all my
clients have been successful
i made 60 min youtube thats why have i have followers for a reasons i didn’t blow up for no reason . my goal is to provide as much value to my audience
it’s so simple to dm a coach or mentor i did it so your research take a risk .
be on their team.
CTA’s Like this are so good because you instantly become on their team . instead of them vs you trying to create the sales process . The bigger your audience is and the better your messaging is the easier this will be .
After you have reached 1000 followers , posted 2 reels per day for 2-4 weeks , or received 3-5 keyword dms consistently each day: move to the next step.
basic weekly content structure
instagrams reels
post 2 of these a day ( 1 talking head , 1 infotainment / edit) posting times don’t matter in the grand scheme of things but always keep at least 6 hours in between posts so they can gain traction and you can see how each performs unbiased of the other reel.
instagram stories
post 9 stories a day minimum.
Remember the stories are where the most money is made once the system is complete . you consistent with stories shows you are consistent as a coach . want to have as many emotional associations / connections with them as possible and to do that you must always be posting to cater to what the viewer is needing to rely on.
youtube shorts :
any instagram reels that are under a min can be repurposed as shorts . post 1 a day . the main focus with these is the title because that is what gets the most attention.
youtube long form :
post 2 youtube long form pieces of content each week . real authentic , raw , diary of your life .
ideally you should have 1 education focused video that builds rapport, trust , and credibility with your audience as well as 1 video that shows off your lifestyle and what you do in a more infotainment way.
instagram stories are where you’re going to be doing most of your selling .
All of your story is middle of funnel/ nurturing content so this is where the money is made .
when making stories be very raw , authentic , not making it for everything
when making stories make it raw
reel is for new ppl
each day you should be posting the 5 core story pillars bender with direct talking head nurtures and layered CTAs in between.
the goal of the stories is to cross the bridge between what you talk about .
you should always talk about where you were and where you are now but always show what got you there .
let your process , mindset, routine , diet , actions .. she the middle . lead by example
the more consistent you are eith your stories the more qualified you become in the viewers heads to be their coach.
THE 5 core pillars you should aim to hit daily and ayer f your CTAs effortlessly
in between each of these posts talk about what it means . Why is it important and why did you post it he can they use it to their advantage and why is it valuable to them.
you gotta educate , helping them solve problems and providing content that they can rely on to push them through hard times does .
show them why they should buy . they should come to the conclusion to buy
1) Morning post
this is going to be a story that signals to your audience you’re up and getting after it . whoever holds the most trust makes the most money .
post the gym later for motivation for them.
layering process
relate it why you up early it sets the tone ex
then attack your viewer : call out their inability to do the things they want because of their lack of mindset/ process ( you can say you want to be successful but do wanna be up .
2) wisdom post
this story is going to be sharing an interesting thought , viewpoint , or delivering some form of value to your audience in the form of written word
nice pic or video of you and typing shit out and relate to they can understand .
3) Client. work post or self work post
4) motivation sauce drop
5) client wins or self wins
this all gives proof and trust
show you at working at things
lead , relate and attack
ram everyone with client work with different
integrate foods and macros and etc etc
consistency brings the most trust no one cares about you are smart
conversations equals money
show how the lifestyle comes after the work
i know what to do so i can’t eat anything at night
as you get better buying cars and shit post it
show he work ends in freedom then attack you say this but you don’t
the more touch points the more likely hey will convert
high from pain they always buy
