content and thematic analysis

Question 1

what is content analysis?

Answer 1

INDIRECT study of peoples behaviour using COMMUNICATIONS

The first stage is CODING, these may be categories, themes, phrases.

Then count up the number of times they occur= TALLYING

go through the data to highlight number of times it appears to give QUANTITATIVE data

Question 2

what is thematic analysis?

Answer 2

INDIRECT study of peoples BEHAVIOUR using communications e.g. speech, text etc.

First stage is to identify THEMES

This is an idea (explicit or implicit) that is RECURRENT

More descriptive>codes

Direct quotes can then be used to illustrate each theme on the final report.