Content and Thematic Analysis Flashcards
1
Q
Content Analysis
A
A type of observational technique which involves studying people indirectly.
2
Q
What type of data is used in content analysis?
A
Qualitative data
3
Q
Research Question
A
The question researchers formulate, focus on, and seek to answer.
4
Q
What sort of topics can be investigated with content analysis?
A
Research that would otherwise be unethical, research that already exists publicly, and socially sensitive topics.
5
Q
Coding
A
Researchers deciding categories for the data to be classified.
6
Q
Why is coding helpful?
A
It allows qualitative data to be turned into quantitative data.
