content analysis Flashcards
what type of research method is this and why?
it is an observational study research method as behaviour is indirectly observed in the form of written or verbal material
what kind of data is usually looked at?
quantitative but can be qualitative though excerpts of texts
what are the two types of CA?
conventional - bottom up
direct - top down
summative
what is bottom up analysis?
content is analysed form this coding categories emerge
why is bottom up normally used?
when data from previous studies is limited and to generate ideas for further study
what is top down analysis?
analysis starts with a relevant theory in which acts as guidance for codes
you then seek the codes in your data
why is top down used?
for extending knowledge about an existing topic
what is summate analysis?
you simply identify and count certain words, numbers and themes etc
which you then interpret
usually looking at films or books
what are the stages in bottom down?
come up with question gather data read all data re read and highlight words to derive codes form make initial analysis analyse using codes sort these codes into categories report findings
what stages are involved in top down?
using existing theories/ evidence identify key concepts to act as codes
operationalise codes
gather data
if data does not fit codes then new codes are made
subcatergories may be added (e.g. anger - to themselves and others )
what are the stages in summative analysis?
gatehr data
search for identifying words
identify frequency
interpret content associated with the use of words
what kind was used in practical in clinical?
sumative
why does the method have high ecological validity?
as observations come from real media which is current and relevant such as newspapers
why can inter rater reliability be gained?
there can be multiple coders
increasing objectivity and reduce bias
such as clinical practical
why can findings be generalised?
they can include multiple sources in one analysis
