Content Analysis

Question 1

What is content analysis

Answer 1

• Analysing what’s said
• Turning qualitative data into quantitative data
• e.g media/social media/books/TV/film/art

Question 2

Steps in content analysis

Answer 2

1) Aims and hypothesis
2) Decide on sample (and time period if necessary)
3) Read/view the qualitative data and identify recurring themes
4) Decide on units of analysis, develop coding system (themes)
5) Analyse (including graphing) finding and interpret them quantitatively in terms of the hypothesis

Question 3

What is correlation analysis

Answer 3

To find relationship between 2 co-variables, not cause and effect

Question 4

What graph should be used for correlation?

Answer 4

Scatter graph

Question 5

What is a correlation coefficient?

Answer 5

• Number between -1 and +1
• Tells us strength/direction of correlation, closer to 0 = weaker

Question 6

Which test should always be used for ordinal data, even if there is interval data too and why?

Answer 6

• Spearman’s test
• Pearson’s cant deal with ordinal data, only use that if both co- variables are interval

Question 7

Why should scatter graphs be used for correlation?

Answer 7

They show direction and correlation (relationship)

Question 8

What are investigator effects?

Answer 8

Investigator has knowledge of what the research aim is which affects the outcome