Content Analysis

Question 1

Content Analysis refers to measuring the contents of QUALITATIVE documents in what way?

Answer 1

systematically

Question 2

What type of method is content analysis if its measuring something?

Answer 2

quantitative

Question 3

Content Analysis focuses on which type of content?

Answer 3

mass media from TV, ads, films and other secondary sources

Question 4

Which sociological theorists support Content Analysis?

Answer 4

positivists

Question 5

Why do positivists favor Content Analysis?

Answer 5

the data generated is usually reliable/generalisable

Question 6

The first case study for Content Analysis comes from which Glasgow group?

Answer 6

glasgow media group

Question 7

{CASE 1} What did the Glasgow Media Group look into?

Answer 7

miner strikes

Question 8

{CASE 1 } When did the miner strikes happen?

Answer 8

1984-85

Question 9

{CASE 1} what did the Glasgow Media Group measure? & what did they compliment this with?

Answer 9

bias and ideology in news coverage

covert participant observations & interviews

Question 10

{CASE 1 } what did the Glasgow Media Group find out about the miners?

Answer 10

they were portrayed as violent/aggressive by the media

Question 11

The second case study for Content Analysis came from which researcher who’s name began with “G” ?

Answer 11

Gerwin

Question 12

{ CASE 2} What did Gerwin look into?

Answer 12

gender and higher education

Question 13

{CASE 2 } What did Gerwin ask teachers to do?

Answer 13

keep a daily record of their aims, methods and daily hassles on a weekly basis

Question 14

{ CASE 2 } What did Gerwin’s content analysis reveal?

Answer 14

a complete split between the accounts

Question 15

The third case study for Content Analysis looked at higher education too and was completed by? {T}

Answer 15

tuchman

Question 16

{CASE 3} Tuchman found that education had become a more ____ised field and that what had changed in regards to colleges/universities?

Answer 16

marketised

access

Question 17

A {PRACTICAL} advantage of Content Analysis is that its relatively Q___ to do why?

Answer 17

quick

mass media means content is already available (free) to analyse & access

Question 18

ETHICALLY, Content Analysis is beneficial because the ____ are minimal

Answer 18

concerns

Question 19

{ETHICAL BENEFIT} there’s no ? needed because its in the public d___ and available to ?

Answer 19

informed consent

domain

anyone

Question 20

A {THEORETICAL} advantage of Content Analysis is that its which “R” ?

Answer 20

reliable

Question 21

{THEORETICAL ADVANTAGE} how is Content Analysis reliable?

Answer 21

when QUALITATIVE material is turned into a QUANTITATIVE format,

pattern and trends can be established

Question 22

What is the {PRACTICAL} limitation of Content Analysis?

Answer 22

you cant check media content

Question 23

{PRACTICAL LIMITATION} : media content is not always a__ or can be a tool for ? so the media materials might not be the ?

Answer 23

accurate

propaganda

truth

Question 24

The {ETHICAL} limitation of Content Analysis is that there’s risk of causing what to the participants?

Answer 24

harm

Question 25

{ETHICAL LIMITATION} : the researcher cant guarantee that the media material was gathered e___ or that its the ?

The pr___ of the data could also cause harm.

Answer 25

ethically

truth

presentation

Question 26

The {THEORETICAL} limitation of Content Analysis is that it tend to lack which “V” ?

Answer 26

Verstehen

Question 27

{THEORETICAL LIMITATION} which sociologists would say that this method is su___ and focuses on the wrong thing?

{focuses on generation numerical data rather than understanding meanings}

Answer 27

superficial

interpretivists

Question 28

{THEORETICAL LIMITATION}

also, researchers cant dig deep because the meaning behind what is not discovered or is lost ?

Answer 28

a story/image