Consumption Culture Flashcards
why are we captivated by consumption
advertisements are seen everywhere
our “needs” are created by the media
belief that consumption helps to build up identity and value
sense of satisfaction and happiness from shopping
four types of value of a consumer product
functional value
exchange value
symbolic value
sign value
problems caused by consumption
we will never be satisfied if our wants are driven by trendy commodities and our mind will be consumed by greed.
people think that owning a brand name product will establish a unique status but brand name products are mass produced and we may have social problems like jealousy and competition between one another
we will only rely on consumption to obtain happiness, less time to maintain family relationship and developing our talents
how to live an alternative consumption lifestyle
to discover consumption activities that can help raise the quality of our soul
not to rely on brand name commodities to build up identity and value
pay attention to the impact of consumption activities in the world
