Consumers vs. producers

Question 1

Consumer disconnect from livestock practices

Answer 1

• Gap between reality and expectations. Abuse of labels on products issue because consumers don’t know what they truly mean. Vets can be a source of trustful info.

Question 2

Organization Bias

Answer 2

Organizations will create and display information that supports their belief and role in a scenario.
Ex. PETA- paste images together to damage production industry
Ex. North American Meat Institute- award winning face used to give tour of meat plant

Question 3

Public willingness to pay for farm animal welfare

Answer 3

Sales of welfare friendly products are much lower than the reported levels of concern for animal welfare.
Citizen views are conceptualizations of ideal world when they are not confirmed through consumer behaviours.

Question 4

Producer’s view

Answer 4

Often depends on many factors such as consumers demands, productivity, efficiency, managing resources, climate change, world economy.

Question 5

Trends in production animals

Answer 5

• More of dollar goes to retailer than farmer
• Less dairy cows, but total milk production per cow has increased
• Decrease in number of agricultural operations. Less farms=more animals per farm= resources consolidated leading to better animal welfare but could also mean desensitized to the individual sufferining as they always have another cow.