Consumer Pharm Flashcards
What is the learned intermediary rule?
physician responsible for the effects of a drug on a patient
but sometimes LIR doesn’t hold if there was advertising
What are the pros of advertising for prescription drugs?
That the ads inform patients about diseases and possible treatments
Encourage people to seek medical advice
Help remove stigma associated with medical conditions
Provide needed sales revenue to fund costly research and development (R&D) of new drugs
What are the cons of prescription drug advertising?
Promote drugs before long-term safety-profiles can be known
Medicalize and stigmatize normal conditions and bodily functions like wrinkles and low testosterone
Waste valuable medical appointment time, and have led to our society’s overuse of prescription drugs
What are some prescription drugs that are overprescribed due to DTC?
antibiotics antihistamines benzodiazepines sedative-hypnotics beta-adrenergic agonists neuromodulators sildenafil fluoxetine
What are some drugs that are underused that are maybe helped by DTC advertising?
beta blockers–post MI
ACE inhibitors–CHF
adjuvant hormonal or chemo after breast cancer surgery
prophylactic antibiotics prior to joint replacement surgery
warfarin for a fib patients.
