Consumer Choice - Chapter 6 Flashcards
Define globalisation
Globalisation is the process by which the world becomes interconnected as a result of trade, improvements in transport and communications.
Outline the reasons for globalisation
Improvements in technology, consumer demands, freedom of trade and transport improvements.
Explain 2 impacts of globalisation
Globalisation creates employment because when big company’s set up businesses in Ireland they need hire local people. but also these big companies sometimes drive smaller businesses out of business.
Give 2 impacts of ICT on consumer choice and behaviour.
A good thing about ICT is that consumers now can book holidays and events online but a problem with ICT is a website might take your money but have no intention of delivering the products