Consumer Choice Flashcards
What are some issues related to purchase and post purchase activities?
Antecedent States, Purchase Environment and Post-purchase Process
Discuss Antecedent States
- Situational Factors
- Time Pressures
- Shopping Orientation
- Mood
- Usage Contexts
Discuss Purchase Environment
- Shopping Experience
- Point of Purchase Stimuli
- Sales Interactions
Discuss Post-Purchase Process
- Satisfaction
- Disposal
- Alternative markets
In antecedent states what mood elements are important?
Pleasure and Arousal
What are the four steps of decision making
- Problem recognition
- Information search
- Evaluation of Alternatives
- Product Choice
Example of a company that plays on decision making process?
Postal Services in US. Presenting products as a solution to products
discuss the continuum
Routine response behaviour - Limited Problem-Solving - Extensive Problem Solving
What are some elements of the Continuum?
- cost of products
- frequency of purchase
- consumer involvement
- familiarity
- thought, search and time given
What are mental budgets?
Itemised portion and in-store slack
How can mobile shopping apps help decision making?
Guide consumer experience
What is unplanned buying?
1/3 recognise new needs in store
What is Point of Purchase Stimuli?
Companies spend $19 billion on this. Product display, coupon machines, free samples etc
