Affective Conditioning Flashcards
1
Q
What is the benefit to marketers?
A
Will sell better if you pair products with things the public find positive
2
Q
Give a good example
A
Andrex puppies and toilet roll
3
Q
What do studies show?
A
Even with more info about the quality of products, they will choose the one with positive connotations
4
Q
What are three factors that affect AC?
A
- Brand familiarity
- Motivation to deliberate
- Quality difference
5
Q
What is it?
A
Transfer of feelings from one set of items to another -commonly used in advertising
