Consumer behavior s.1

Question 1

more basic individual differences:

Answer 1

decision making (output), language (comments) actions (behavior)

Question 2

More complex individual differences:

Answer 2

gender, age, generation

Question 3

from basic to more complex :

Answer 3

5 senses -> perception->attention->motivations/barriers->emotions/cognitiond->attitudes/beliefs->personality->identity->lifestyles

Question 4

but how it works:

Answer 4

in our brain everything is interrelated ti everything (high complexity)

Question 5

Emotional button:

Answer 5

Limbic system (emotional brain), amygdala
it is the main basic of emotions. that means that we don't sell products/services/brands, we sell emotions

Question 6

Brands with emotional connection:

Answer 6

they grown more, low (32%), intermediate (110%), high (191%).

Question 7

Rewards system:

Answer 7

Connects our brands , products & services to the reward system (motivations), from the small brain where dopamine is formed to the high levels of brain (frontal lobe) where reward system is

Question 8

Brand experience:

Answer 8

directly determines brand growth.

Low (-8%), medium (+92%), high (+188%).

Question 9

Decision making in the mind:

Answer 9

Consumer mind has brake & throttle (accelerator). the brake is the frontal lobe and the throttle is the limbic system

Question 10

How to catch mind’s attention:

Answer 10

the brain is saturated, innovation is the way to catch its attention.
the average brand score is 100.

Question 11

what do brands have to be.

Answer 11

Be meaningful, different, salient to get a room in the consumer mind

Question 12

Emotional button

Answer 12

It is very important to know everything about emotions (route, types of emotions, how they work…)