Consumer Behavior

Question 1

The Consumer’s culture consists of?

Answer 1

• Social influence on Consumer Behavior
• Consumer Diversity
• Household and social class Influences
• Psychographics: Values, Personality, and lifestyles

Question 2

What are the parts of psychological core?

Answer 2

• Motivation Ability, and Opportunity
• From Exposure to comprehension
• Memory and Knowledge
• Attitude Formation and Change

Question 3

The process of making decisions

Answer 3

• Problem recognition and Information Search
• Judgement and Decision making
• Post-Decisoin Processes

Question 4

Consumer Behavior outcomes and Issues

Answer 4

• Innovations: Adoption, resistance, and Diffusion
• Symbolic Consumer Behavior
• Marketing, Ethics and social Responsibility in today’s consumer society

Question 5

What is consumer behavior?
Is it complex or simple? explain

Answer 5

• The acquisition, consumption, and disposition of goods, services, time, and ideas
  by [human] decision making units

Complex - Many different factors:
* Consumers engage in different types of behavior multiple times a day
* They do it consciously and unconsciously
* Rationally and emotionally

• They are influenced by:
  
  • Advertising
  • Social media and influencers
  • Friends and family
  • Celebrities
  • Marketing communications
• Dynamic process
• Can involve many people
• Involves many decisions big and small
• Involves consumer feelings and coping

Question 6

What are [human] decision making units?

Answer 6

In consumer behavior, decision-making units refer to the individuals or groups that are involved in the process of making purchasing decisions. These units can vary depending on the context and the type of product or service being considered.

• Information gatherer
• Influencer
• Decider
• Purchaser
• User

Question 7

Consumer Behavior reflects on:
RECHECK QUESTION

Answer 7

The totality of decisions:
- Whether
- WHat
- Why
- When
- Where
- How much/ How often/ How long

The consumption:
- Acquisition
- Usage
- Disposition

Offering:
- Products
- Services
- Ideas

Decision Making Units:
- Information gatherer
- Influencer
- Decider
- Purchaser
- User

“Over time”:
- Hours
- Days
- Weeks
- Months
- Years